Micromax Bolt Series Goes To Russia !

Jan 25, 14 Micromax Bolt Series Goes To Russia !

Indigenous manufacturer Micromax Mobiles is all set to launch it’s Bolt Series in Russia this season.

Over the years, Micromax had grown enromously in the home market firmly marking its victories against the global competitors.

Micromax’s official press release said, “aims to have an aggressive plan to make its mark in the Russian mobile handset market and plans to offer innovative products customised to the needs of consumers in Russia.”

In Russia, Micromax had partnered with VVP Group for distribution.

Though 14 models of  Bolt Series Goes To Russia in the initial phase, sooner it will also receive Canvas models.

Speaking about the launch, Mr Rahul Sharma, Co-Founder, Micromax said in a press statement, “Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian hardware brand to be global and set our footprint with Russia as the first developed market to venture into.”

“We see a growing trend of data consumption through mobile devices in Russia, and we would be initiating partnerships with the leading operators in the region to aim at efficient data consumption on our devices in the coming year.”

Mr Vasily Sibirtsev, Chairman VVP Group said, “We are very excited to work with Micromax, one of the world’s leading mobile phone brands. We will be working aggressively to strengthen our presence in the retail space across 9000+ sales points in the country backed by an efficient service infrastructure.”

Apart from this, Micromax foresees to rope in Russia’s leading popular social network service  Odnoklassniki for some heavy-duty branding exercise!

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